Famous in Your Field Isn’t the Same as Coverable
Reputation doesn't automatically become press. Here's the difference between being respected and being newsworthy — and how to cross it. We hear a version of this on almost every intro call: “Everyone in my field knows my work — why is it so hard to get press?” Because being known and being coverable are different […]
How to Talk About Your Achievements So a Journalist Cares
There's an art to describing your own work — and most high achievers are terrible at it. Here's what we coach our clients to do. The people with the strongest O-1 cases are often the worst at describing what they’ve done. Not because their work isn’t remarkable — because they’ve spent years inside it, and […]
What an Editor Sees in Your Story (That You Don’t)
Applicants pitch their résumé. Editors are looking for something else entirely. That gap is where most DIY press efforts die. When applicants try to get press on their own, they almost always lead with the same thing: credentials. Awards, titles, degrees, years of experience. It’s the strongest material they have, so it feels like the […]